Glossary

What is Brand DNA?

Brand DNA is SnapDraft's locked visual profile extracted from your references. It covers palette, composition, and typographic mood that drive every batch.

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Definition

Brand DNA is a persistent visual profile built from 5-10 brand or client references. SnapDraft extracts palette, composition, lighting, and typographic cues so every generated visual stays consistent without re-briefing the model on each post.

How SnapDraft uses it

Upload references on a project. SnapDraft locks the profile and uses it for every CSV row and regeneration. Update references when the brand evolves.

Related

Keep going: Features · Templates · Use cases · Pricing

More terms

Continue in the glossary

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CSV batch generation
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Canvas Editor
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On-brand consistency
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Content calendar to visuals

Put the term into practice.

Turn your next content calendar into a batch of on-brand visuals.

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